If your business depends primarily on online orders,then perhaps you’ve come across the acronym AVS. AVS stands for “AddressVerification System” and it is a fraud prevention tool used to verify thebilling address provided by the customer with the address on file with thecredit card issuing bank. AVS checks the numeric portions of the address—likestreet number and zip code—in order to return a verification. Sometimes thisresults in false positives or negatives which may result in having to do amanual override, but overall it is a good means of preventing fraud.
Additionally, making sure to use AVS can also affectyour interchange rate! Credit card companies like to see merchants taking theinitiative to protect against fraud, and merchants who capture AVS data canreceive lower interchange rates. Overall, it is a good idea to institute apolicy of AVS, especially if you’re a merchant that relies on card-not-presenttransactions.
The codes for AVS are alphabetical, and some are cardbrand-specific. The codes are:
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