As a non-profit, you’re going to want to be able to accept credit card donations. The vast majority of donations are online, and it’s by far the easiest way to fundraise—in 2018, online revenue for non-profits increased by 23%, according to doublethedonation.com. 55% of millennial and gen-x donors and 54% of baby boomer donors were inspired to give by social media marketing. It only makes sense to have a way for donors to give online via their credit or debit cards. So, what goes into choosing the right processor for your non-profit?
• Experience – You’ll want to choose a payment processor with experience doing business in the non-profit sector. Some issues that may arise with donations have very specific answers that require one-on-one attention, so a processor with experience is paramount.
• Security – research the options that a payment processor provides for security. You’ll want to keep your donors’ card information safe. The last thing you want is a breach and your donors’ information getting out. That could spell disaster both for the victims of the theft and your organization.
• Cost – While not the most important factor, you should always be aware of the processing cost for credit and debit cards to be sure that the donation isn’t eaten up by fees.
These three considerations are necessary to help your organization flourish. You want most of your donations going to your cause – not to your payment processor. With most donations being made online and with physical checks falling to the wayside, it’s more important than ever for non-profits to accept credit and debit cards.
At PAYARC, we take non-profit payment processing seriously. Our dedicated Support team work hard to tackle one-on-one problems to find one-on-one solutions. We are sensitive to the security needs of non-profits through our partnership with ControlScan, while also providing low-cost processing and easy-to-integrate payment gateways. Call us today to get started!
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